You know that thing where you have to create content consistently for the algorithm if you don't want to disappear, but you literally have a disability that keeps you from doing things consistently?
The thing that has you sit down to create a post and just have... no idea where to start, so you start over again 15 times in 45 minutes, and then just close social because you're already behind on client work?
The thing that has you post 15 times in 3 days and then miss a day, think you're going to post again tomorrow, and suddenly it's been three weeks, and you feel awkward AF, and your reach is 🗑️ because time blindness and object permanence are rude AF?
Yeah, that thing?
Well, I fixed it.
I built myself an accessibility tool for social media marketing, without realizing it was an accessibility tool.
See, I realized that my problem wasn't that I needed to create more content, or that I didn't create good enough content.
The problem was that I had to create from scratch every single time.
And my brain?
With a task I *have* to do, no starting point, no assistance, nothing but sheer willpower, a blank page, and a demand from the lords of social to pay pennance today?
Nope. No dice. Not doing. Not today, not now, not *ever*, unless I feel inspired and have something to say.
The thing is, when I have something to say I have a LOT to say.
So I had over 4k posts sitting on Facebook, plus all of my blogs, newsletters, and articles that consisted of brilliant commentary, helpful insights, occasional soapboxes and rage posts, and random memes, all just sitting there. Largely inaccessible, mostly unused, catalogued in a few Notion databases - but that wasn't very helpful.
And when I would try to use ChatGPT or Claude to help me come up with content ideas? Strategize launches? Come up with email campaigns? Work on my messaging, my positioning, my copy? Conceptualize a lead magnet?
Even with Claude Projects or custom GPTs, it never knew me well enough. It never saw all of the context at once.
I have object permanence issues with my own brilliance. I cannot remember what I said about something last time. I know it was probably smart, but it is cleared from my brain-browser history the minute I hit post.
So, I built Alex - my human-first, content-powered AI CMO.
Alex isn't a scheduling tool. It's not an AI content generator that writes slop (content?) in your "brand voice". It's not just MeetEdgar or HootSuite with extra steps.
It's a strategist that uses my content + carefully targeted questions to understand the strategy I'm already using (without realizing it).
Then it helps me stick to it across *all* of my marketing.
AND it helps me pull up my best *existing* content so I can show up consistently, on brand, in alignment with my goals.
Here's how I've been using it:
→ I have uploaded a bunch of my existing content (social exports, blogs, newsletters, everything). Adding more all the time. Alex reads all of it and stores it with special data (embeddings) that tell it everything about the content and what might be related.
→ Alex built me a strategy profile: who I serve, what I sell, what my content pillars are, what's missing, and what's overrepresented. Without asking me a bunch of questions like "what keeps your ideal client up at night?" or "why do you keep posting memes?" or "what's your favourite movie?"
→ Every week, Alex gives me a content plan using MY OWN WORDS. Not AI-generated content. If I want it to adjust because I need to remove an offer or fit it to a different platform (like my long-ass posts over to LinkedIn), it can remove my words, add my words from other posts, or edit *max* 10% for connecting sentences and grammar. It's my stories, my frameworks, my voice, reorganized, resurfaced, and mapped to a strategy that actually connects to revenue.
→ I approve what goes out with a simple yes/no. No blank canvas. No "what should I write about today?" Just: here's what ALEX recommends and here's why. Swipe right or swipe left.
→ I can ask it questions about basically anything, and it'll give me honest feedback + content suggestions. It maps my content gaps and tells me what I should create more about. It helps me plan launches. It helped me plan this one.
I was up until 4am last night getting Alex ready for its big introduction to everyone, and now? There's a site with a demo, some mockups of what it can already do, and a special Founding Members offer where I do the setup (that hard part of loading all the content and connecting everything to it) for you and with you.
You can check it out here, and at some point today, you'll even be able to book an asynchronous personalized demo.
If you're interested in being one of the early members and getting my help setting this whole thing up, feel free to book directly on the site or reply to this email, and I will help you get started.
Finally, we can all access content consistency without having to be someone we're not. And I'm here for it.
- Cheryl
P.S. I've decided to limit the current price to only 10 managed setups, so I can get the first public users in but not run myself ragged doing uploads and strategies. If you think Alex could help you, I hope you're one of the first 10 I get to assist with setting it up! ,
