We know you want to.
We know you can't.
This is what you can do instead.
When I started my business 20+ years ago, I had a problem.
I was working too much.
I was getting too little.
I was stuck in exhausting feast-and-famine cycles. I was listening to marketing advice that did not work. I was following endless productivity systems that just made me feel... broken.
I would buy course after course and show up to call after call asking for help, only to hear over and over:
"We don't need all of that context."
"You must not want it badly enough."
"You might need to rethink what work looks like."
"It's working for everyone else, so go back and try it again."
"If it isn't working, you must be doing it wrong."
And on, and on, and on, and on... Until I just felt like I was the problem.
I thought I wasn't disciplined enough. I wasn't focused. Maybe I really didn't want this thing that I obsessed over, that woke me up from a deep sleep, that felt like my mission and my gift to the world.
Maybe it wasn't that their strategies and tactics didn't work.
Maybe it was me - they didn't work for me - because I wasn't focused, consistent, productive, motivated, or smart enough to understand their system.
I soon learned that I was actually sort of right.
Their strategies and tactics didn't work for me, but that wasn't because I was bad and wrong. It also wasn't because they were bad and wrong.
It was entirely down to the fact that those systems were built for someone whose brain didn't work like mine.
Someone who could form habits, be consistent, stick with something forever, even when bored. Someone willing to do whatever it took.
Someone neurotypical.
Instead of throwing everything out and starting over, I started pissing off all of my coaches and course leaders and adapting what they taught me.
I learned how to be inconsistent but still show up.
I learned how to build multiple offers without confusing people.
I learned how to get clients without having to be on social all the time.
I built a whole business, generating over a million dollars in revenue for myself with 90%+ margins, by taking everything I was learning about marketing and translating it into things that actually worked for me.
Attending Cheryl's coaching and getting real support that DID change my business for the better. I was struggling to get clients and within 3 months, I was drowning in them. Now I'm struggling with being consistent with my marketing since I've dipped again but I know this is problem I have so I can also work on not letting it happen again.
- Anon, Solo School Student
And then, I got diagnosed with ADHD.
That's when it all finally started to make sense.
This is why consistency felt so difficult. This is why my energy was all over the map. This is why some days I could build a funnel in an afternoon, and others I'd be lucky to post a meme on Facebook.
I had accidentally learned how to build an accessible, sustainable business for myself against all odds.
I got to work adapting everything else I had learned about marketing as an agency owner. Everything I had been doing for clients, everything I had consulted on, every plan and strategy doc I had written, every winning experiment I had run.
I turned it into a curriculum - a strategic business roadmap - that would work for neurodivergent folks no matter which tactics they wanted to use with it.
And since then, it has created sustainable growth for dozens of ND entrepreneurs, and helped hundreds of neurodiverent founders to bring more accessibility, sustainability, and autonomy into their work.
The thing no one told me about building a business when you're neurodivergent:
I didn't need to learn how to be consistent.
I needed to build a business that worked with my inconsistent energy.
That made space for my executive dysfunction.
That didn't punish me for having a stare-at-the-wall day.
I didn't need another course teaching me tactics, or another coach who didn't even remember my name, telling me to "go back and watch the module again."
I needed proof that someone like me - whose brain had worked like mine - had actually made the money and the difference I wanted to make.
I needed to know they had helped other people do the same.
And then I needed them to show me how to do it for myself.
I made more progress right off the bat than I had all year. I felt seen, supported, and like I had traction.
- D.T., Solo School Student
Except that didn't exist. So I built it.
Imagine launching an offer...
and it's underperforming. But instead of spiraling, you look at the data, adjust your messaging, and try again - because you have a coach and a community who understands rejection sensitivity and helps you move through it.
Imagine having a massive list of things to do...
and instead of ending up in an overwhelmed doomscroll, you have external structure and supportive accountability that helps you prioritize, break the task down, and get started on the smallest piece - from coaches and a community who understands that you can't just pick one.
Imagine waking up with a great content idea...
and instead of posting it to your socials and getting a few likes, maybe a share, and then moving on to the next thing, you submit it to your marketing collective - a managed marketing co-operative that handles the tech, the publishing, and the promotion for you.
Imagine feeling like you just have to do this one thing first...
and actually having that validated and supported, instead of being told to let it go? Having a coach and a community that helps you reduce the scope and get the important thing done, so your monotropic mind can move on ot the next thing?
No one shamed me for using my business to source my dopamine hits, and have been gently helping me course correct as I hope to make my business viable income and not self consuming.
- A.R., Solo School Student
Let's face it - most business programs weren't designed for us.
Average group coaching sessions don't remember who you are or what you do from one week to the next.
Most online course libraries are just glorified YouTube playlists without context or support.
Even the best programs out there don't actually take the burden of marketing from you, they just try to ease it by teaching you what they did.
Solo School is different.
Working with Cheryl was a blessing! I was able to create extreme clarity around my offers & services for two businesses which provided direction, focus & sustainable results. Within the 30 days I was able to presell an entire retreat & created long term marketing strategies for future success.
- S.G., Past Client
Here's what that actually looks like:
Not a hot seat. Not 5 minutes, max. Not "submit your questions first". Actual coaching, from people who remember who you are, in 10+ hours per week of drop-in sessions. This isn't group coaching, it's 1:1 coaching with community support.
Our Core Curriculum shows you the universal pattern every successful business follows (validated by 40+ years of research), with ND-specific implementation support at every stage.
All in interactive, text-based modules that help you actually practice and implement the content, not just consume it.
A library of 26+ laser-focused resources to help you build specific skills when they're needed, on-demand. Sales, marketing, systems, you name it. All taught for how neurodivergent brains actually work.
Private, off-social-media forums where you can ask questions without judgment. No feeds, no doomscrolling, no performing, just growth + understanding.
You create content when inspiration strikes.
I handle everything else - editing, promotion, platform growth, the tedious shit that makes your brain hurt - inside of The Commons.
Every piece points back to your business, your offers, your funnels.
There are no minimums, and no consistency requirements. This is done-for-you marketing support built for us, by us.
Every coach I've had before has given me the same list of questions to answer. And it was up to me to sort through all the thoughts in my head to find those answers, then to just hope they were "right" for what I wanted to create.
For the first time, I not only believe that I can reach my revenue goals, but I can actually see logistically HOW I'm going to get there!!! Cheryl is more than just a coach, mentor, guide, guru, whatever she wants to call herself. She is an incredible person who truly cares about helping people reach (and exceed) their own potential in a way that actually feels good and honors who we are as humans.
- N.W., Solo School Student
Is This Right for You?
This IS for you if:
- You're neurodivergent and serve other ND folx
- You're working too much and something needs to change before you burn out
- You need structure and external direction to stop spinning your wheels
- There are too many marketing options and you're paralyzed trying to pick one
- You don't have capacity to do your own marketing consistently
- You want to work with someone who's actually made the money you want to make—so you know it's possible
This is NOT for you if:
- You're not neurodivergent and/or don't serve ND people
- You love doing all your own marketing
- You need complete control of every detail
- You're looking for a magic bullet that requires zero effort
- You're not ready to be part of something collaborative
The way Cheryl translates marketing for neurodiverse people really makes me understand some things that had never clicked before.
- M.M., Solo School Student
How to join us:
Lifetime membership gives you access to everything inside of Solo School, now and forever. (Well, as long as Solo School exists.)
All of our coaching calls, every course and learning experience, and all live events we host (excluding certifications).
Once we open monthly memberships, access will start at $500 per month. But if you join as a founding member, you can have lifetime access for just $3600 USD - less than 8 months of membership.
Click here to join as a Founding Member.
Have questions? Reach out to team@soloschool.ca
Questions You Might Have
Q: How much work do I have to do?
A: However much you want. No minimums. If you can't create anything for weeks, cool - everyone else has been creating, so the consistency continues without you having to stress about it.
Q: What if I don't like collaboration?
A: You don't have to touch anyone else's content. You can just contribute your own stuff and let us amplify it. However, if you truly don't like the idea of sharing a stage with other entrepreneurs and building something together? This probably isn't for you.
Q: Do I have to be on social media constantly?
A: Not at all. We handle the posting and promotion. You just create when inspiration strikes. We also have prompts and content challenges you can participate in to create more without having to dream it all up yourself.
Q: Will you own my content?
No. Our licensing agreement gives us non-exclusive permission to publish the content without further compensation to you (so you can't come after us later if you get famous) but you retain all ownership. You can even re-use and repurpose existing content on our platform!
Q: What if my content doesn't fit?
A: We're building the editorial guidelines together. Plus, ND entrepreneurs need all kinds of different approaches and perspectives. We will have both content challenges and calls for content, along with open suggestions and pitches for what you'd like to create.
While we of course will have strict policies on inclusivity, equity and equality, justice, and discrimination, so long as your content is factual (evidence-based), inclusive, and helpful to neurodivergent adults, we're sure it can find a place.
We do reserve the right to limit or restrict publishing of topics that may cause harm to our readers and audience, including political views that harm marginalized communities even when not strictly about those communities.
(Aka no MAGA or MAGA-adjacent content will be welcome on The Commons.)
