I was an early adopter of AI. Back in 2023 and 2024, I was one of the first people I knew to launch a custom GPT and build tools with it.
That feels like a really long time ago. It was two years.
Last spring, I was saying AI was okay at a few things but wouldn't truly replace human judgment on most.
By the fall, it was getting better at making informed recommendations.
I spent the end of 2025 and the beginning of 2026 building an app that used AI to make strategy recommendations, using AI itself.
This morning I watched as AI read comments from another AI reviewing my code and fixed it without my intervention at all.
Then a client showed me her AI agents automatically researching new contacts, dropping them into a CRM, and reminding her to reach out.
This is accelerating far, far faster than any of us realize. I was an early adopter, and I'm already on my back foot.
If you provide services as a business owner or an employee? You have three paths forward:
Wait it out. Hope I'm wrong. Carve out safety in an industry that will last longer. The work will come back eventually. It will look different, but it will come back. This isn't a bad move if you have runway.
Go all in on automation. Replace your knowledge with tech tools. Automate everything. Make good money for a couple of years before the door closes. Then hope you have runway.
Build something that lasts. Turn your expertise into tools that deliver your methodology directly to clients. Support those tools with your time - your mentorship, connection, and lived experience. The things AI can't replace.
I'm taking the third path - and I'm helping you do it, too.
I'm spending the next few years helping people like you - creatives, consultants, coaches, other expert-based businesses - to put a tool where they used to put a course, and leverage that into a scalable revenue stream that is durable.
A CRM that helps people sell the way you do.
A journaling app that coaches people through setting boundaries.
A planning tool that helps them make decisions the way you would.
Actual. Tools.
No more courses. No more consulting reports. No more drawn-out trainings.
Apps that implement your methodology directly, supported by time with you to make sure it's right.
AI can't replace lived experience. Not yet. And it can't replace human connection. Not ever.
Attending Cheryl's coaching and getting real support that DID change my business for the better. I was struggling to get clients and within 3 months, I was drowning in them. Now I'm struggling with being consistent with my marketing since I've dipped again but I know this is problem I have so I can also work on not letting it happen again.
- Anon, Solo School Student
Here's what you're building inside Solo School this year:
First, you figure out what to build.
You've got tools that help you find your niche, nail your messaging, price your offer, and architect the whole thing. Not in a semester. In an afternoon. You leave this step knowing exactly what you're building, who it's for, and what it does.
Then you validate it with real money.
There's a CRM built into the process. It gives you outreach templates, tracks your conversations, and walks you through market research until you have pre-sales in hand. You don't build a single thing until people have paid you for it.
Then you build the app.
This is where it gets fun. The app planner generates fully custom Claude Code prompts to build your app from your IP. A few simple steps, guardrails to make sure it works the first time. You don't need to know how to code. You need to know your stuff. The tool handles the rest.
Then you market it without burning out.
A content strategy generator. An email sequence planner. A discovery tool to build interest-based marketing assets that run without you. Not "post every day." Build an asset, plug it in, it runs. Build another one when you're inspired. The system does the consistency. You don't have to.
Then you scale it.
Tools for paid visibility, automation, leverage offers, and team documentation. So when it's working, you can make it work bigger without doing more yourself.
At every step, you have real support.
Over 60 hours per month of live coaching. 24+ hours from me. 18+ from coaches Paula, Deana, and Briar. 20+ from our peer support coach for executive functioning and body doubling. This is not group coaching where nobody remembers your name. We know your business. We know your brain. We coach you, specifically.
And underneath all of it, an ND toolkit that actually gets it.
Assessments that build your profile over time. A scorecard that shows you where your business is strong and where it's leaking. An energy dashboard so you work with your capacity instead of against it. And a full support suite, because staring at the wall is not a character flaw and the app knows that.
You can add 1:1 advisory or intensive coaching on top of this. But honestly? One new client at $4k covers the cost of the full year.
Here's what that actually looks like:
This is as close to "one-on-one in a group setting" as you'll ever get. Over 60 hours per month of live coaching and support. 24+ hours from Cheryl (our founder), 18+ from coaches Paula, Deana, and Briar, and 20+ hours from our peer support coach for executive functioning and body doubling. Not group coaching where nobody remembers your name, but 1:1 coaching that happens to be in a group, from people who actually know your business.
Our Core Curriculum shows you the universal pattern every successful business follows (validated by years of research), with ND-specific implementation support at every stage.
All in interactive tools that help you actually practice and implement the content, not just consume it.
Everything from a positioning and messaging generator, to a CRM that supports you in your outreach, through a content strategy generator, an email sequence planner, and constant, supportive assessments of your progress to keep you on track...
... and of course, the most important tool, the app planner itself. It generates fully custom Claude Code prompts to build your own apps from your IP in a few simple steps, with guardrails to make sure it works - the first time.
Private, off-social-media forums where you can ask questions without judgment. No feeds, no doomscrolling, no performing, just growth + understanding.
We're in the early stages of a marketing collective inside of Solo School. If you market to fellow neurodivergent folx, or other founders and business owners, we want to publish your content in front of our growing audience.
Every piece will point back to your business, your offers, your funnels. There are no minimums, and no consistency requirements. This is done-for-you marketing support.
Every coach I've had before has given me the same list of questions to answer. And it was up to me to sort through all the thoughts in my head to find those answers, then to just hope they were "right" for what I wanted to create.
For the first time, I not only believe that I can reach my revenue goals, but I can actually see logistically HOW I'm going to get there!!! Cheryl is more than just a coach, mentor, guide, guru, whatever she wants to call herself. She is an incredible person who truly cares about helping people reach (and exceed) their own potential in a way that actually feels good and honors who we are as humans.
- N.W., Solo School Student
The same technology that makes building these tools possible also makes it urgent.
We're probably 24 months or less from the first $100M one-person company. The same forces making this a massive opportunity are also making it a massive threat.
Even when companies still need writers and designers and strategists and coaches — they might not need them as employees. And parts of the job will be automated away whether you're ready or not.
We can either watch the things that replace us, or we can build them.
I choose to build.
The way Cheryl translates marketing for neurodiverse people really makes me understand some things that had never clicked before.
- M.M., Solo School Student
We start on May 4. Are you in?
Your one-year membership in Solo School includes everything I've mentioned here, plus everything else I add during that year.
It is renewable, but does not automatically renew. No contracts, no limits.
Tuition is $4k USD per year.
Join Solo School by clicking here.
Once your tuition is confirmed, you will be asked to create your account. We will confirm your account and provide you with access to the current resources and community within 24 hours. All of the new tools will launch on May 4.
Have questions? Reach out to team@soloschool.ca
I made more progress right off the bat than I had all year. I felt seen, supported, and like I had traction.
- D.T., Solo School Student
No one shamed me for using my business to source my dopamine hits, and have been gently helping me course correct as I hope to make my business viable income and not self consuming.
- A.R., Solo School Student
Working with Cheryl was a blessing! I was able to create extreme clarity around my offers & services for two businesses which provided direction, focus & sustainable results. Within the 30 days I was able to presell an entire retreat & created long term marketing strategies for future success.
- S.G., Past Client
