When I first decided to do education and training while running my agency, I was working way, way too hard. 60+ hour weeks. I had one main source of income - the 1:1 work with my clients. And I knew that I wanted to diversify and build more leverage, but I had a massive problem:
I was already at capacity.
I didn’t have more time to create a ton of content and build an audience from scratch. I was already nearly at my limit just from client work.
Now, back then, what happened was that a bunch of my clients all left at once and I was suddenly left with lots of free time to sell the things (and no choice but to make it work.) However, given the number of grey hairs I gained during that period, I don’t recommend that strategy.
My biggest breakthrough came in a podcast interview. I did one 30-minute interview on a small podcast that only got a few hundred listens, but out of that podcast, I made 5 sales of my courses.
I saw the value of being in front of a bunch of my ideal clients in an audience that I didn’t have to build all by myself.
What I WISH had been available in 2021?
A platform full of my exact target audience that I could publish my content to and get leads on repeat. Instead of just having a one-off podcast episode like a lightning strike, things would have moved so, so much faster for me if I could have built up some traction and a real following in an audience that I didn’t have to build alone.
That didn’t exist, though, so I did it the hard way and built an audience of over 12k people across a handful of platforms over the next 5 years.
But I’m getting really tired of watching other people struggle the way I did, so I set out to fix it. And now, The Commons - our marketing collective - is finally ready for the public.
If you are:
- Making decent money, but feel trapped in it because you don't have the time to market anything else
- Have one main income source - a marketplace, a platform, 1:1 clients, a steady contract - and want to diversify
- Already at capacity with your client work, but you need an audience if you want to hit your goals
- Targeting neurodivergent entrepreneurs (or adults who may be entrepreneurs)
- Sick and tired of trying to become an internet celebrity just to do the work you love
- Looking for a community you can contribute to and grow with, treating marketing more like a team sport than a solo competition
Then you’ll probably want to join The Commons inside of Solo School.
Here's how it works:
✅ You create content OR repurpose your existing content (with our support to make it convert)
✅ We build and manage the audience (12K+ engaged ND entrepreneurs and growing)
✅ We publish and promote your content across all our platforms
✅ You get the leads - every piece links to YOUR offers, YOUR opt-ins, YOUR business
✅ You keep 100% of revenue - no commissions, no splits
For people like us, this isn’t just a marketing strategy - it’s an accessibility tool.
Being consistent? Posting daily? Writing persuasively? Sticking to it even when you feel like you’ve been shadow-banned? These are all things that are genuinely challenging for people like us for reasons that are specific to being neurodivergent.
Time blindness. Object permanence. Social cues. Rejection sensitivity.
Using something like The Commons to publish your content is a way to bypass all of that, with support, and get straight to the people you want to promote to.
Plus, you get access to everything in Solo School. The live drop-in coaching, the co-working, the resources and coursework, and of course, the AI tools we’re building for just about everything.
An AI copy strategist that pulls out your unique, relatable story…
An AI messaging strategist that gives you your positioning, messaging, and content pillars…
A AI launch strategist that tells you what to send and when for a sustainable launch…
All trained on my exact frameworks, all built to be as accessible as possible, all built to give you the STRATEGY and let you fill in the content yourself so it is still authentically you. Authentically human. Authentically, your story.
AI tools that are actually backed up by real humans, coaching and supporting you to review the output and make sure it’s actually going to work.
And right now, you can save a lot of 💸 on it.
To celebrate the launch of our public platforms, I’m opening two more lifetime memberships. While most people will be investing monthly to participate, you could pay once - and grow with us for as long as we’re doing this.
Just click here to get more info and join.
Have questions first? Reply to this email and I’ll answer you right away, or drop into my DMs and we can chat.
Not ready to contribute but want to follow along?
You can still benefit from what we're building:
- Business wisdom from ND entrepreneurs (so it actually works for you)
- Lifestyle and creative features, too, from people who think like you
- Zero ads, zero paywalls, zero corporate BS
Follow @NDFounders on Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, and everywhere else cool content is shared, and help us reach other ND entrepreneurs who need this.
Whether you’re ready to contribute or just want to follow our content, this project will change the way marketing support is done for small businesses forever.
No one will ever have to struggle for months alone to figure it out again. They don’t have to. They can just join us, and we can do it together.
- Cheryl
P.S. I only open up a couple of these lifetime spots at once, and there really are only two available, so hit reply if you’re interested or jump over to the page and snag one for yourself.
